Daily Archives: January 9, 2011

Car Advertising: The Other Marketing Option


While there are many resources that businesses can use to get their marketing message out to the public, one that should be considered by companies that sell locally is car advertising. It could well be an economical and productive advertising medium for a small business on a limited budget, or a large corporation that wants to expand its marketing options. On the other side of the coin, it could provide a little extra money to those who have a car and are willing to display a vendor’s products in this manner. Car advertising agencies are looking for people who live and drive in metro areas at least 1000 miles a month on high-traffic main streets or highways. Some of these companies even provide the car.

Paid car advertising is a rather simple concept. A business pays the advertising agency to place the advertisement on cars that drive in a specific market area the client wants to target. The ad could be in the form of a car advertising magnet, or car stickers. The hiring agency monitors the actual miles being driven and the routes actually taken by way of a GPS system, so the advertiser is truly getting her or his money’s worth. Generally, they ad agency is not actually painting someone else’s car. This sort of permanent car wrap advertising is usually reserved for the vehicles owned by the company that wants to advertise.

With car wrap advertising, a company vehicle becomes a mobile billboard, with a custom paint job of the company’s choosing created by a professional car wrap firm. This car advertising design might cover all or just part of the vehicle, is quality fade and tear-resistant laminate and actually can prolong the vehicle’s body life as well as cover up blemishes. Wraps can last up to three years, with care that includes hand rather than high-pressure automated washing. A company can even use car wrapping to promote short-term campaigns such as product launches, contests, and events. These wraps are easily removed, and since they do not damage a car’s finish can even be used on leased or rented vehicles.

A company that wants to target a specific geographic demographic could easily do so with a car wrap. They could as well choose a car advertising agency that would hire drivers who live, work, play and drive in that area, letting their vehicles and custom-designed car advertising decals carry the message for them. For long or short term branding and advertising campaigns, car advertising can be a powerful addition to a company’s marketing campaign.