Daily Archives: January 19, 2011

Need Ideas for Physician Marketing?


You may be a good physician but perhaps you only know little about physician marketing. This is important if you want to extend your services to other clients. What would be the most suitable marketing strategy these days? In these times where more people are relying on the internet for information instead of scanning the newspapers, it would be a good idea if you consider online marketing. Perhaps you think that maintaining a website would be very tedious for you and would take a lot of time. Don’t worry, as you can just hire a company to do the marketing for you while you just focus on your patients.

Look for a company that has a wide experience when it comes to marketing ideas that are suitable for physicians. One good company you may want to consider is Fiddler Medical. They will be the ones to create the website for you and do the maintenance. They offer a lot of features for the websites that they create that would be very useful for you as a physician. For instance, they can include mobile apps that will enable you to update or view your stats through your mobile phone. With the right company, your life will be easier.

Your medical website design must give the right impression to your potential clients. It shouldn’t be too complicated that people who visit your website will have a hard time navigating it. Even though most people don’t know much about developing a website but people who use the internet can tell what a good website is. Your website can only affect a person’s impression about you and your services. That is why you need to find a reliable website design company that understands your needs and the needs of your target audience as well.

How to use Beer Pong Tables as a Marketing Medium


These days, it is common to feel inundated by advertising and marketing. Billboards, TV commercials, radios ads, internet ads, magazines, buses, taxi cabs, stickers, and the likes. Everywhere you look, someone is trying to sell you something. As a company, especially a smaller company, this over saturation of marketing can make effective marketing among ones target demographic a challenging and seemingly daunting task.  The thing that many advertisers lack is creativity. Most advertisers do not connect with their target market and therefore fail to leave an impression. Beer Pong Tables are one effective way of leaving a positive impression with the college age/young professional market. These days you can actually brand a custom beer pong table with your company logo and leave a positive impression on an entire party.  Here is why this is effective:

  1. The game of beer pong is hugely popular: Did you know that 50-80% of 6,000 college students that were surveyed play drinking games, particularly beer pong. Why should you care about that? Lots of people love the game. If you brand the table, you automatically create a positive association.
  2. Beer pong tables are used naturally in social settings. Unlike billboards which are created specifically for advertising, beer pong tables are being used to play on and gather around at parties, bars, bbqs and tailgates regardless of if you brand them or not. Beer pong tables are a portable medium so you receive brand exposure via the table’s natural use in various scenes, which translates to more impressions among a varied crowd.
  3. Beer pong tables are popular because they give people a common interest around which to gather. Not only do the players stand at the table, when you unfold a beer pong table, you naturally draw viewers that want to observe the game, and by default, you’re branding.
  4. Custom Beer Pong Tables are relatively inexpensive. You can customize one of these tables for around $220/table as compared to thousands of dollars on traditional advertising.