Tag Archives: IPad

How Strong Is Your Business?

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As a business owner, times change changing. Keeping up with changing times can be challenging for all businesses. Whether your business is old or new, it is absolutely necessary to keep up and stay strong. Some businesses make it and some businesses don’t.

What’s the difference between a business that succeeds and a business that fails?

Here are some questions to ask yourself about how strong your business is:

How much of your heart is in your business?
People sometimes confuse passion with love. For example, if you run a office supplies company, do you have to LOVE office supplies? Do office supplies have to be your “dream” career? Not necessarily. Consider looking at it this way, do you LOVE running your own business? Do you enjoy fulfilling your customer’s needs? Does your future as a successful business owner seem like a dream? You don’t have to be in love with your products or services, you can be passionate about the process. As a business owner, you need to be fueled by your business and believe in it so your customers will, too.

How strong is your brand?
Have you spent money and effort on advertising? For example, if you are a florist, do your customers see the difference between you and other florists? When they order flowers from you, are they just ordering flowers or are they ordering a “Flowers from Fiona” package? By modeling successful companies, such as, Coca-Cola, you can observe that developing a strong brand is essential to your business. Make sure your company stands out and your customers recognize the difference.

How many loyal customers do you have?
Do you have loyal customers or a ‘revolving door’ of customers? Do you have long term customers or is the majority of your business new customers? Both long term customers and new customers are essential for your business. One of the greatest strategies you can ever implement is creating new customers into long term customers. Analyze how your business retains customers and make sure your operating at your best.

How strong are your finances?
If something happened to you, could your business survive 6 months to a year? Do you have reoccurring income? If you answered no, it may be time to start thinking of creative solutions for emergencies. You can implement solutions by creating an emergency fund, having business partner, or maybe a great staff. Expect the unexpected in your business and try to plan for the good and the bad times.

What’s your outlook on the future?
How do you feel about your business’s future? Do you project growing success for your business? How do your customers view your future? When operating a small business, it is essential to have persistence. Many business owners fail because they gave up because it was too hard. Owning a small business doesn’t have to be that way. You can have a positive attitude and persistence through good and bad times.

Having been closely associated with a leading business directory, Keith Barrett is well placed to see how online businesses find a successful path.

Social Media In Digital Out Of Home Advertising

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In the future, there will be a huge integration of social media and digital out of home advertising.  Here is why:

The reason most companies are switching a majority of their marketing budgets to the web is traceability.  You can now see exactly what results you are getting for a specified price or budget.  You know exactly how many times your ad is viewed, and who is viewing it.  This sort of analytical mastering is what advertisers are looking for.

If digital out of home advertising is to thrive in the future, there has to be an integration of social media…

For example, digital signs in line to get your morning coffee that allow you to add the company on Facebook.  This interaction would provide advertisers a traceable way to participate in the digital out of home advertising space.

This approach would be even more interesting if applied to a gas station.  Now, as customers pump their gas, they could interact with a digital sign, opting in to social networking connection and even email subscriptions.

These are natural evolutions of the DOOH space, but how long will they take?

My guess, is that in 5 to 10 years you will start to see these touch screens showing up at various locations.  First at gas stations, then at stores, and eventually almost everywhere.  With touch screen technology these days, and the release of the iPad, it seems that this must happen.

While Digital Out Of Home is more exciting than traditional billboard advertising, it is doubtful that new age advertisers will utilize it’s benefit without traceability and more in depth analytics.  Once that is mastered, you will see digital signage thrive.

Until then, companies should brace for the future of advertising by preparing social media campaigns that may be integrated with DOOH and other advertising mediums.