Free business advertising, especially for small businesses comes as a huge blessing. With more than 200 million Americans accessing the internet every month, this form of advertising is a sure gateway to success for small businesses trying to survive or just starting out. With an average of $12,000 of individual SMB capital going to advertising, the saved money from free advertising can be used to grow or run other areas of the business. Theses are the steps that such a business needs to take in order to leverage this great opportunity:
Upload the Business Profile
Most websites with free business listing, like (it offers more than 10 million business listings) require that the business first create a business profile. The profile will often contain the logo of the business, contacts and a brief description of the establishment. Additional information includes the business operating hours, upcoming events (of relevance to the customer). Make sure there is a provision where the clients and visitors can upload testimonials. It is also a good idea to add a profile picture to add more life to the profile. Creating a profile allows the clients to find the business easily.
Post an Ad
At this stage, post a free classified ad. The main intention for doing this is to let the world know what the business offers in terms of products and services. Add the business website URL here so that potential clients can access it for additional information. The main intention here is to start locally at first, before you can venture further afield.
Build Networks and Links
This essentially involves linking up with other like minded businesses and potential clients that are of relevance to the establishment. Focus on the target business to speed up the impact of the advertising. Websites such as offer a provision where you can access the more than 10 million companies, 1 million business owners and more than 1.5 million business opportunities listed.
Improve the Listing
The listing and profile will often need an upgrade. The upgrade is necessary to ensure that the information is up to date and provides the client with what the business offers at that moment. This includes new product releases, business relocation, change in business contacts et cetera. While most websites offer free business advertising for life, a few would require that you pay a small fee for an upgrade. If you feel that it is necessary and the potential benefits would be significant, then go ahead. However, some free listings work just as well as the ones which charge a fee.
With 99% of businesses in the USA been rated as small enterprises, the rise of free listings is a sure boost to the growth of the country. With the effects of the recession still been felt, and perhaps more so by small ventures, free advertising has ensured a consistent connection between the clients and small businesses despite the hard times.
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