Monthly Archives: January 2012

The Benefits of Business Cards in a World of Technology

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Business cards were once the only logical means of passing out information about you and your business to potential clients. With the Internet, you can easily reach out to potential clients through technology instead. However, well-designed business cards can still be an important piece to the overall marketing picture. Therefore, it is important to keep some on hand.

Face to Face Meetings

Even though you may use technology to hold some of your meetings, you may still meet with clients and other important people in person. In these situations, having a business card to hand to the people with which you are meeting provides them with information to contact you at a later date. In business, it is a good idea to provide a business card to everyone you meet face to face, or at least offer one.

A Personal Touch

While the world of technology helps businesses to reach out to potential clients around the world easily, technology tends to feel a little impersonal. If you have business cards, you can give your business dealings a more personal touch. Whether you send a business card with your mailing correspondence or hand it to someone at a business meeting, the business card gives the recipient the feeling that you can provide them with personalized service.

Making an Impression

When you provide someone with your business card, you are making an impression for your business and yourself. As long as your business cards are designed well, whether you give them to a potential client or to a potential boss, the recipient will feel that you are put together and well organized. In the business world, these are important characteristics for doing well. When you can provide a business card, you are letting the other person know that you feel business is important.

Free Advertising

The Internet is filled with opportunities for free advertising, such as blogs and forums. However, you can benefit from any amount of free advertising you can find. The more you use, the better. Well-designed business cards make a great advertisement for your business. You can put them in a pile on the front desk of the office for anyone to take, pass them out at large business meetings or hand them out to everyone you meet. The more you spread them around, the better results you will have.

As you consider whether you really need business cards for yourself and your business, you need to understand the benefits of using them. You will make a good impression with both potential clients and future employers. These cards can provide you with free advertising and allow you to more easily provide your contact information to the people you meet. Business cards do still have a place in this world of technology.

For professional, yet affordable business card printing, visit Snap printing Brisbane. Make sure your card stands out from the crowd, take advantage of Snap’s professional business card templates, or have them design something just for you.

Adding Company Credibility

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For any who have ever searched the web for specific answers and had to jump through loopholes and do backflips in order to find anything reliable it is easy to understand how impatience can take over when looking at websites. Because individuals can easily navigate between pages with a simple click of a button, they must like what they see or they will not stay for very long. Web copywriting can help to keep these individuals on pages through the utilization of the right tactics. A company’s credibility is based on a couple of factors. Those companies that provide several different proofs acknowledging their experience in their field or in the service they provide are sure to be able to hold surfers’ attention longer. Also, those companies that have articles, blogs, or other types of text or content that is clear, authoritative, and sure are those that are able to keep surfers on their page long enough to provide adequate information and spark curiosity in what they provide. Both of these factors rely heavily on those with strong writing skill sets, which are easily provided through web copywriting services. Finding those that can write articles, blogs, and so forth in a confident and clear tone greatly increases the chances that individuals will look on a page and stay there to learn more.

One of the biggest mistakes, as well as one of the easiest to fall into, that companies can make is having a page or article riddled with poor grammar and misspelled words. Though these are easily fixable, they are sometimes overlooked if a deadline becomes more important than a revision process. In this instance, web copywriting can also help with editing and revising services in order to help get articles or blogs online on time in proper shape. Because these services are important with establishing companies as serious and credible, it is clear that copywriting is helpful for all that take advantage of it. Whether writing original content or revising what has already been put up on a website, or is on its way, these copywriting services are able to help companies ensure that their information is correct, clear, and confident. In this way, consumers are able to more fully invest both their trust and other implements that will allow a company to continue running and growing as well as better provide services to consumers. Through all of these opportunities, companies will have the chance to establish themselves as serious and legitimate companies simply through informational articles and blogs. All in all, these copywriting services can do nothing but benefit a website, blog, or general keyword search that a company provides.

So if you are in the market for company credibility, look no further than some good web copywriting to get the job done efficiently and quickly.

Marketing your Craft Business Online and Offline

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Starting a business can be overwhelming, but when it’s doing something you love, there’s more motivation behind you. If you want to start a craft business and sell handmade items, it will take a lot of work to be successful, but it can happen. You might not earn quick money up front, but with persistence, patience, hard work, and a little bit of good luck, you can make it.

Marketing

The product you make is only part of what will make you successful. It all comes down to the marketing strategy. In fact, the product is part of marketing. The 4 P’s of marketing are product, placement, people, and promotion. We will break down each one of these P’s as part of an online and offline craft business to help you understand how you should set up your own marketing strategy.

Product

The product you make is very important. Because it is a handmade item, it must be top quality and unique. Use your skills to design a product that is unique (one of a kind/can’t buy it anywhere else) so that if they want it, they have to buy it from you. For example, if you want to sell knit sweaters, make up your own design.

Make sure it is excellent quality. If you’re just starting out and your quality isn’t up to par. Practice a bit until you make a product you can be proud of. If you just started knitting sweaters, keep practicing until you make a sweater you will love to wear out and show off. Also learn how to effectively price your product. Don’t sell yourself short, but keep it affordable to the demographic you’re selling to.

Placement

Placement is all about where you sell the product and how you package it or set it out. To be an online and offline business, sell at a variety of different venues. Online you can set up your own website and sell directly from there, or you can sell through Etsy.com. Etsy.com is a craft selling site that will help put your product in front of buyers. I suggest doing both, or at least advertising your Etsy.com store at a variety of online places. Ebay is a good site to look into as well.

For offline locations, you have the chance to sell in person. Try places such as the following:

  • Craft fairs
  • Carnivals
  • Flea markets
  • Consignment shops
  • Start your own shop or boutique

Promotion

Promotion is extremely important. Cross sell with your different venues. Hand out fliers and business cards at fairs and markets with your website on it. Have a blog attached to your website with an up-to-date schedule of what venues you will be at in coming weeks. Encourage customers to check out your blog or website.

People

The people are those you want to sell to. For online promotion using people, use Facebook, Twitter, and other social media to network and build relationships that can give you a name. More Facebook friends and Facebook ‘likes’ means putting your business in front of more eyes. Tell all your friends and family about your product and ask them to spread the word.

Survey your customers. It’s the customers, the people, that you want to take interest in your business and sell to. Give customer surveys randomly in person and online. Ask them about the product, the sales process, and everything else you can think of to help your business without making the survey too long. Use the information you gather to improve your business.

Three Reasons Why I Use Promotional Water Bottles To Promote My Business

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In this difficult economic environment, small businesses are looking for more cost-effective ways to get the word out about their products and services. One of these cost-effective ways involves the use of promotional water bottles in advertising. Promotional water bottles are bottles that have your business logo and contact information either engraved on the bottle, or imprinted on an adhesive label that is attached to the bottle. They work great if you use them properly. In this article, I will discuss three reasons why I like to use promotional water bottles for my business.

Water Bottles Are Used A Lot In Public

Water bottles are being used more and more as people are constantly on the go at their jobs, and when dealing with family obligations. In order to stay hydrated, these busy people carry water bottles with them so that they can drink while they go on about their business. Because of their frequent usage, I like to hand out reusable promotional water bottles at trade shows and to existing customers. These people will then use the bottles in public, where others will see my business logo and phone number on the bottle. If they are in the market for what I have to offer, then they may write down the information on the bottle and give me a call. I’ve gotten quite a bit of business from using this method of advertising.

Promotional Water Bottles Work Better Than Business Cards And Ink Pens

The thing that sets promotional water bottles apart from more traditional promotional items like business cards, is that people have a use for the bottles. If people use the bottles in public, then that translates into more public exposure for my business. The problem with business cards is that the people you give them to will often put them in their wallets and forget about them. Or, they might even get lost or thrown away. Promotional ink pens are reusable for a while, but they’ll run out of ink and end up getting thrown in the trash. Promotional water bottles, on the other hand, can be used indefinitely, so they serve as a longer-lasting form of advertising.

Promotional Water Bottles Are Fairly Economical

Contrary to popular belief, promotional water bottles don’t have to cost a lot of money. You can purchase these bottles with your logo on them for less than $1 apiece in some cases. And, some suppliers only require a minimum of 75 bottles in order to get the best available pricing. Just like the window privacy film that I installed a while back, promotional water bottles have always worked for me from a risk and reward standpoint.

Cost-effectiveness, frequent public usage, and advantages over business cards are three of the reasons why I like to use promotional water bottles for my business.