Monthly Archives: December 2011

Email Marketing – Make Sure That Your Efforts Are Not Wasted

Even though email marketing is not a new phenomenon, there is a lot of untapped potential that many SEO experts fail to recognize. Like any marketing medium, emails are a good source of passing on information about a particular product or letting them know about a company and the services that it has to offer. However, chances are that the user is too busy or quite fed up with spammers that he/she will presume that even a genuine email from a real retailer or dealer is a spam. So, how can you make sure that whatever efforts you have put into marketing your product or firm or services, do not go unnoticed?

Identifying the ‘Loyal’ is Important

You might have numerous customers availing your services or visiting your store to purchase goods. However, you might have a set of people, who will always turn to you, in case they need something. These customers are your loyal customers; hence you shall make every possible effort to please them. If you have already incorporated a loyalty card program, you should also have gathered mail ids of a number of your patrons. Thus, these customers shall be the first and foremost people to receive mails on your new offers or products. Since they have already signed up for your loyalty card and accepted to receive mails to notify them from time to time, they will know that your mails are not spam and your work gets noticed.

Acquiring New Customers

As important as it is to send emails to your loyal customers, it is equally important to acquire new customers and steadily increase your sales. Email marketing is a powerful tool in gathering such new customer base. You can add a few promo codes to attract the users’ attention. Once you put up a promo code, more number of people will at least try to use that code to check out what you have to offer.

The ‘Wow’ Landing

Once a customer opens the email and clicks your link, he/she should find it interesting and relevant. Many small business people fail to use email marketing as an effective tool to attract more patrons, because they make their emails so alluring and striking that when the user lands on the original site page, he/she gets annoyed to miss that ‘wow’ factor. When you are talking about an exclusive offer, it shall be presented in an exclusive way. Therefore, efforts shall also be put into creating good, appropriate landing pages.

What about Newsletters?

A very good way to talk more about your business and to increase web traffic is to release a bi-weekly or monthly newsletter, filled with the content that will help you get noticed, not only by the customers, but also by the search engines. If your newsletter comprises of a lot of relevant and edifying content, it shows that you are not a spammer and you are definitely not somebody to be taken lightly. In fact, an apt newsletter is a very good SEO practice, to increase the pagerank.

Jeet runs, a fast growing link building company. He uses aweber newsletter to announce offers and new servcies to his loyal customers.

Take Advantage Of Free Business Advertising

Free business advertising, especially for small businesses comes as a huge blessing. With more than 200 million Americans accessing the internet every month, this form of advertising is a sure gateway to success for small businesses trying to survive or just starting out. With an average of $12,000 of individual SMB capital going to advertising, the saved money from free advertising can be used to grow or run other areas of the business. Theses are the steps that such a business needs to take in order to leverage this great opportunity:

Upload the Business Profile
Most websites with free business listing, like (it offers more than 10 million business listings) require that the business first create a business profile. The profile will often contain the logo of the business, contacts and a brief description of the establishment. Additional information includes the business operating hours, upcoming events (of relevance to the customer). Make sure there is a provision where the clients and visitors can upload testimonials. It is also a good idea to add a profile picture to add more life to the profile. Creating a profile allows the clients to find the business easily.

Post an Ad
At this stage, post a free classified ad. The main intention for doing this is to let the world know what the business offers in terms of products and services. Add the business website URL here so that potential clients can access it for additional information. The main intention here is to start locally at first, before you can venture further afield.

Build Networks and Links
This essentially involves linking up with other like minded businesses and potential clients that are of relevance to the establishment. Focus on the target business to speed up the impact of the advertising. Websites such as offer a provision where you can access the more than 10 million companies, 1 million business owners and more than 1.5 million business opportunities listed.

Improve the Listing
The listing and profile will often need an upgrade. The upgrade is necessary to ensure that the information is up to date and provides the client with what the business offers at that moment. This includes new product releases, business relocation, change in business contacts et cetera. While most websites offer free business advertising for life, a few would require that you pay a small fee for an upgrade. If you feel that it is necessary and the potential benefits would be significant, then go ahead. However, some free listings work just as well as the ones which charge a fee.

With 99% of businesses in the USA been rated as small enterprises, the rise of free listings is a sure boost to the growth of the country. With the effects of the recession still been felt, and perhaps more so by small ventures, free advertising has ensured a consistent connection between the clients and small businesses despite the hard times.

How To Make Money Online From Home For Free

If you have been self-employed for any length of time, and you have become acclimated to the ways to profitably market your business online. I trust that Google Adwords is on the list as one of your marketing priorities. Another method on how to make money online from home is by becoming an adwords manager. It’s very simple, and, in fact, Google offers many good resources to help you market yourself as such.

One of the blessings that has resulted from a down economy for the internet business person is that more and more companies and consumers are turning to the internet to do business. This has birthed a large demand for people knowledgeable in the arena of search engine marketing – which encompasses Google Adwords. If you comprehend enough about Adwords to maintain campaigns for other companies, I would highly recommend it. It can be very lucrative, and you can do it right from your own computer.

To begin as an adwords manager, you’ll want to first get qualified by Google. Google offers an individual qualification to express your expertise with Adwords. To get this qualification, you must to pass multiple exams. Just do a Google search for Google Adwords certification. The tests run $50 each, but Google does provide some excellent training material to help you succeed the first time. Once you pass your test, you can show your online badge, which links to a verification page, to your potential clients to authenticate your professional knowledge.

After you get qualified you’ll want to set up an MCC account. MCC stands for My Client Center. It’s free to set up. What this account enables you to do is link accounts owned by your clients under an individual profile. This enables quick access to all your clients, and you can access this profile under one login. So, once Google has recognized your proficiency with Adwords, and your my client center account is created, you’re ready to find some clients.

Finding clients can be tricky. Networking is a recommended approach to build relationships that can lead to clients. You might check out your local Chamber of Commerce or networking groups like Business Network International. Remember that marketing is a touchy matter, so a business owner is going to need to trust you before he hands over his marketing to you. Always have a clear understanding on what’s going on in the online marketing world, so you’ll be able to speak at length about the topic, and ensure people that you do know what you are doing.

Becoming an Adwords manager is not only going to give you fuel for how to make money online from home, but it can give you insights to improve your own online marketing strategies. By mastering Adwords, you will not only possess the skills to help other businesses, but you’ll be able to save yourself a bundle of money with your online marketing as well.

Finding ways to Market in a City

When you go into the business of marketing, you should be sure that you understand how you can be wise about creating your marketing strategy. There are a lot of people that have a hard time understanding how they can be smart about this process.

No matter what city you are marketing in, whether it be marketing Salt Lake City or New York, you want to make sure that you create a methodology. This way, you can be sure that you are consistent and that you are getting the results that you need to ensure that you can be successful.

Whether you are marketing in Salt Lake City or Los Angeles, you should know what goals you have for yourself. Make sure that you take the time that you need to assess these goals on a consistent basis and be sure that you evaluate your goals as well.

First, you want to make sure that you take the time that you need to develop something that you can give to people for free. There are a lot of people that do not understand how beneficial giving something away can be.

When you give something away to someone they may feel obligated to return the favor to you. Whether they start to buy your product or they recommend your company to others, you have to make sure that you are starting this process by giving something away for nothing.

As you give something away for nothing you want to make sure that you take the time that you need to understand that it really should be nothing. You want to make sure that there are no strings attached when you start this process.

Take the time that you need to understand how you can be sure that you are not giving away so much that you end up losing money. You want to make sure that you are giving something away that you know you can afford to give away.

Be smart about the time that you take to establish relationships with the people around you. There are a lot of people that have a hard time understanding how important these relationship will be when they are dealing with creating and building a company.

Second, you should make sure that you take the time that you need to understand how you can provide a way to differentiate your product from others. You should be sure that there is something that sets your product apart from the others.

Throw in something special to be sure that people understand the benefit of buying your product. This way, people will feel like they are getting more for their money when they are shopping with you and purchasing from your company.

Third, you should be sure that you take the time that you need to make sure that you know how you are going to start networking. Make sure that you understand how to start your networking process as soon as you open your doors for business.

You want people around you to know who you are, to like your product and to start telling their network of people. As you network with more people you will find that you can start understanding the business benefit of networking as well.

As you are working with other people you will be able to find companies that may be beneficial to you. When you are networking you will be able to start utilizing the connections that you make to ensure you can make mutually beneficial deals with people.

Fourth, you should make sure that you take the time that you need to understand how you can be sure that you are able to make sure that people can see your business. You want to make sure that you take the time that you need to be sure that you are visible.

Make sure that you understand your target market or your target population and that you take the time that you need to start reaching out to them. Marketing to a specific group of people and ensuring that they see your company is absolutely necessary.

You should make sure that you take the time that you need to be persistent as well. Make sure that you understand how you can be sure that you are able to continually push your product until you are able to find a way to be successful.

Marketing in any city will take some work and ingenuity. Take time to develop your thought process to be sure that you can be successful with your marketing.

Writing Better Performance Reviews That Motivate Your Employees

Anyone who employs other people in a business setting will at some point be required to complete a performance review. There are many different performance appraisal methods, and finding the right one for your business will depend largely on what you expect from your employees. Often, performance reviews will follow an employee even after he or she has left your company, so writing them well is vital to both your business and your employees’ future.

Get the language right – Clear, concise & measurable

Regardless of the performance appraisal method you choose, there are two areas that you need to focus on. The first is how the employee is able to fulfill the requirements of the job. You will need to include performance review phrases that speak to the capabilities of the employee and how he or she is able to meet the requirements of his or her position.

Clarify their part in the bigger picture – Objectives & their dependencies

The second part of the performance appraisal is to discuss how the employee functions as part of the larger business environment. Working well with other employees, supervisors, customers, vendors, and anyone else that regularly interacts with the employee is a key component of any employees’ job.

Bringing it all together

Once you have decided on the performance appraisal method you are going to use, it is then time to compile the information into a usable format that will help you track an employee’s performance and growth.

This is where performance review phrases are very important. While you want to communicate all of the relevant information about an employee’s performance, you must keep in mind that you should be offering primarily fact, not opinion. Your HR department should define the facets of each persons role to be used for appraisals. This makes all performance reviews much more standardized and less prone to emotional factors or favoritism.

Performance review phrases should be written so that they read as positive, not negative. Negative aspects of an employees performance should be placed in between positive comments to avoid making a person feel overly criticized. Performance review phrases should also suggest how that problem could be corrected.

Settle on an appraisal method, technique or process – For ALL employees

All companies settle on an appraisal technique, whether it is the popular 360 degree appraisal method or a simple 1-to-1 appraisal. The key is that you settle on one approach across the board to ensure fairness and consistency for all employees reviews. There is nothing worse than giving some employees preferential treatment through wrongly managed reviews.

Performance appraisal methods will vary from company to company, but the performance review phrases that will be used are often similar. If you are working on your first performance reviews, feel free to read other reviews from other companies that will help you get an idea of standard performance review phrases. Your company will benefit from the time you spend creating smart, well written performance appraisals.

A Question About Making An Income Online

Making An Income Online

My personal blog subscribers are forever hunting for the seemingly elusive answers to a whole range of different questions and a little while ago one of my weblog readers asked me to attempt to give them the answer to the following question:- Q) How can it be possible for certain people to be making an income online when so many others find it so difficult to produce results?

The solution that I often choose to give everyone that comes asking is this, “Are you intentionally trying to be un-successful or would you like to be among the minority group of people that are producing a comfortable side income from the hard work that they are continuously making to earn cash on-line?” I have chosen to answer that person’s question with a question, I know…. but there are more than just a few perfectly good reasons for that. Keep reading to hear my thoughts on the matter.

Almost every single persons can make a couple of extra dollars on the internet without too much effort. Understanding that nothing can be achieved without taking the time to make an effort is the first step. Also, understanding that time spent reading affiliate marketing articles which are or were written by self proclaimed guru’s that don’t care if you make money or not isn’t the sort of effort that I’m talking about here. Try to uncover unique articles along with useful advice articles that are chock full of valuable pieces of usable info to read, then utilize the remaining energy that you have left over to implement the strategies and act on the advice that you have just been lucky enough to uncover.

Techniques are methods and methods are used by people that actually make money on the internet. Effort is completely necessary to be able to take a technique/ method and apply that method/technique. Persistence is also necessary and when a person is persistent they find that they are more than able to earn cash on line.

The Keyword Academy is a membership site that shows people the way to generate income online. Their techniques are not new, in fact they have been aroiund for a very long time and are taught by many other programs, too. The good thing about the keyword academy (TKA 2.0) is that they have collected all of the information that anyone needs to become successful online and they have put it all in one place for easy access. They have just recently re-structured their original methods to make little exceptions for the changing algo’s that Mr G (google) are dishing out. My main point is that their sytem is working.

Sign up for free…. Even if you do not wish to become a fully fledged paying member after the initial thirty day / one month trial period, there is more than a lot to be learned from TKA and their members.