The CRM Process Impact on Business Performance

The impact of the Customer Relationship Management (CRM) process on business performance is remarkable. It helps a business to become more customer oriented instead of product oriented. It reminds managers and owners that customers are more important than products; customers are the ones keeping the business going.

With the use of the CRM process, the business will know the needs of their customers, as well as their likes and dislikes. Knowing these things, the owner, manager, and employees of the business will be able to determine ways to better deal with their customers. As a result they will gain … Read more at Free Business Cards

What is marketing research process ?

Many people are involved with marketing research surveys on a daily basis and the marketing research process steps do not come into play at all, but a project would be far more effective when carried out in according to a proper plan so that everyone knows what the next stage of the process is, which makes it less random. There are definite market research process steps that have made it easier for market researchers.

International marketing research process steps are altered slightly for the market and the customs of the people of the particular country concerned.

There should be a … Read more at Free Business Cards